You know the feeling. Pack up the car, putting on that carefully curated road trip playlist, snacks for the way and hitting the open road. Going to the lake, no matter how long it takes to get there, is always a vibe. There is something about being at the lake that is this carefree, lake hair, tinted moisturizer type of feeling. Let’s be real though; hikes, boat rides, friends and sunsets are not the only reason we get excited to head to the lake.
Snacks are not the only thing we packed. The perfectly curated lake wardrobe is half the fun and thats just it, the lake wardrobe is nothing but fun. Sweats, denim shorts, bathing suits and DUH your GOGO sweater are all staples. Dare we even say now more than ever; socks and sandals are also totally accepted. Dad’s wardrobe is our real life Pinterest board. Welcome Birkenstocks, which are now totally a staple. Sorry to those who have been in on the “secret” and are currently rolling their eyes because they have always rocked the stocks. For those who take the lux brick road, they can even go a step further and velcro on a pair of chic Chanel dad sandals. I mean even look at your average cooler that got a major overhaul. Yes, I said cooler! The once textured hard plastic, matrix like grid lid (that your parents probably still have somewhere in the basement), “retro 90’s” cooler (just aged a few of us) got a major overhaul. The new era of chic coolers, because I mean how else are you going to transport your Whispering Angel Rosé, is here. Having a Yeti is like rocking a Louis Vuitton Neverfull at the lake.
Just like Yeti, where the colours and options are endless, GOGO LITERALLY has a sweater for every adventure you may have at the lake. Car ride up to the lake, check. Sitting by the fire, obviously marshmallows in hand, check. Boat sweater, check check. Plus now the Lake Girl comes in not only our classic wool but GOGO’s new buttery soft cotton but also the new Jersey knit.
Pack your GOGO Sweater, bucket hat, bathing suit and your swan float. Vibrant hues of blue waters are calling!
When it comes to washing a knit sweater it can come off as a daunting task. Most of our prized possession’s come with a one way ticket to the dry cleaners which for most is easy and convenient. In today’s fast paced way of life where everything seems to be just a click away, it sometimes takes simple, dare we say “old school” tasks like hand washing our favourite knit’s to let us take a moment and appreciate what’s in front of us. I mean we aren’t saying you need go to post up a line and order wooden clothes pins off of amazon to wash your knits, queue Fiddler on the Roof; Matchmaker.
When shampoo was just shampoo for your hair and soap was just square bar, we now welcome the age of beautiful home products that make you want to show off your once hidden laundry room. The laundry room has now become the Bali of hot destinations on the house tour.
Enter The Laundress. At GOGO we are so obsessed with our knits so why not use the best when it comes to care. We suggest using The Wool & Cashmere Shampoo to keep your favourite sweaters fresh and lasting longer, think of it as sending your GOGO to the spa. Keep in mind you shouldn’t have the need to wash your sweater too often and before you say gross, wool has something called lanolin oil present which is actually naturally anti-microbial.
We have made a video; no not TikTok’s Renegade challenge, we will save you from our dance skills but an equally important video on how to wash your GOGO.
For those of you that are still avid readers, here are our step by step instructions laid out, just like how you should lay out your sweater to dry (wink wink).
Please don’t machine wash your sweater. As much as we love the convenience of our washing machine and how far they have come, we ask that if needed please wash by hand. We suggest cold water and a bit of liquid detergent in a bath/sink, treat wool like you treat your hair, use your hands to gently massage and wash your GOGO. DO NOT LEAVE TO SOAK FOR HOURS AS THE COLOUR CAN TRANSFER. Immediately take out of the water and squeeze but do not ring. Lay flat on a dry towel and roll your sweater in the towel to remove excess water. We suggest the cinnamon bun method (think of a cinnamon bun log before it’s cut into individual buns). Once you have removed as much moisture out as possible, unroll and move to a new, dry towel and lay flat to dry. If spot treatment is needed please use a recommended spot remover for wool or cashmere. When you are not wearing your GOGO Sweater which we know is hard not to, store your sweater folded or laying flat, do not hang as we don’t want your favourite sweater to stretch out.
We are so excited CAFA and FASHION MAGAZINE asked us to be a part of the WEAR CANADA PROUD shopping event happening June 16-17, 2020 to jumpstart and help the fashion industry in Canada rebound from the COVID19 pandemic.
GOGO will be offering 20% off all sweaters for the 2 day shopping event. All you have to do is visit the WEARCANADAPROUD.com website and find out what the promo code is. Then you shop as usual on gogosweaters.com
We hope you will join us for this fabulous event and help support Canadian fashion!
7 years ago before I left my small home town of Banff for Toronto, Canada the phrase “Snow Babe” popped into my brain. It started as a design for my knitwear line GOGO Sweaters, but now, several years later I feel it also is a phrase that describes a lifestyle and an attitude around mountain culture. More specifically this attitude from a female perspective.
I want The Snow Babe blog to be a place where woman can go to get inspiration about mountain life and find out what is new and hot or even what is classic about time spent in the mountains.
I want to hear your stories, your favourite places, products and share our experiences. Make sure to tag #thesnowbabe on your social sites so we can follow along.
I look forward to this new endeavour and how it can bring we Snow Babes together.